Rebranding Alphacool

Brand Heart

Brand Guidelines

3D Visualisation

Market Research

Key Visuals

Brand Applications

Employee Training

Design Management

Event Design

We spearheaded a comprehensive rebranding initiative. Research, logo, sub-branding, product restructuring, design, training & creative consulting.

Company website

Andreas Rudnicki

CEO of Alphacool International GmbH

Project Summary
Alphacool bets on Design to Generate Mature Brand Appeal

An aging brand image of a market leader needed refinement and maturity to appeal to a more sophisticated international audience, prompting a comprehensive rebranding effort. While preserving the essence of Alphacool's existing identity, we expanded and elevated it, weaving together a cohesive design language that speaks to multiple touchpoints - manufactoring, internal teams, distribution network and individual consumers and potential B2B partners.

Client	Alphacool International GmbH
Industry	Cooling tech and consumer electronics
Country	Germany, China
Time Frame	2021 - 2024
Investment	North of 200k€
Key Individuals	Andreas Rudnicki (CEO), Alphacool Team, Žiga (Designer)

Case Study Outline
The Transformation from Alpha to Omega

Imagine a world where chips never overheat and innovation flows as smoothly as liquid through a perfectly engineered cooling system. This was the vision that drove Alphacool to embark on an extraordinary journey of transformation. Before the pandemic Alphacools CEO Andreas Rudnicki recognized that potential of his company extends far beyond its roots in consumer electronics. The company's 18 years of expertise in cooling technology was primed to revolutionize industries on a global scale. But to achieve this, Alphacool needed more than just German technical prowess – it needed a brand identity that could stand toe-to-toe with the giants of the B2B world.

Forging a New Identity

Enter Žiga, our visionary designer tasked with reimagining Alphacool's DNA. Through intense collaboration with brand consultant Finien, the team embarked on a journey to discover Alphacool's true north star.

Precision Engineering Meets Brand Design

This wasn't just about creating a pretty logo; it was about crafting an identity that would resonate with industry leaders and inspire confidence in Alphacool's capabilities. The result? A sleek, professional design that balanced the company's innovative spirit with the gravitas of a major player. We have weaved an sophisticated brand image with operational realities of their small team. But the transformation didn't stop at the surface. Alphacool's entire team, from R&D wizards to customer support heroes, underwent a cultural shift to embody this new brand ethos.

Federally registered in Germany

Distilled into distinct, intuitive product lines

Cooling the Future, One Innovation at a Time

The impact of Alphacool's metamorphosis was nothing short of amazing. The new design identity, recognized with a European Design Award nomination, open doors to B2B partnerships. These partnerships not only stabilized Alphacool's revenue against seasonal fluctuations but also positioned the company as the go-to player in cooling technology across industries. Today, Alphacool stands tall as a testament to the power of strategic design approach and commitment to move the brand forward. As they continue to push the boundaries of what's possible in cooling technology, one thing is clear: Alphacool isn't just cooling the present – they're engineering for the future, one smart & efficient solution at a time.